Patterns In The Jam
What inspires you to create the products that your business sells?
I love storytelling and enjoyed stories being read aloud to me as a child. Learning to read is vital, not only for everyday life but as it exercises our imaginations.
What have you overcome to get your business where is today?
I've had to become much more confident. I've had to learn the art of planning thoroughly before jumping, but also making sure I do jump. I've also had to learn (and am still learning) to trust my gut. Sometimes people will disagree with what you want to create or the way you want to do it or tell you that you shouldn't or you can't. I've learned (and am learning) to get better at listening to their reasons, seeing if they're useful and then weighting these up with my own wants and goals.
Of the products you sell, which is your personal favourite and why?
The Rare Monkey Can't, Couldn't, Can! is my favourite as I wanted it to works perfectly as a stand-alone book and as a sequel to The Rare Monkey with the Colourful Bottom and I think we've achieved that. Also The Rare Monkey Can't, Couldn't, Can! features Rhino. I regretted not including a Rhino character in our first book, so she features heavily in our second and she's fantastic.
What would you tell an aspiring young entrepreneur?
Be brave and don't be afraid to follow your instincts. People will say no or that you can't along the way. You have to keep going. No new skill learnt is a waste of time.
Tell us about what you enjoy most about running your business…
I enjoy posting books to customers. I enjoy putting in the hard work and challenging myself and I like controlling my own schedule.
What’s your secret to get in the creative mood?
Going outside for a walk and getting away from or ignoring my phone. Phones are very distracting.
Tell us something we don’t know about your business?
I think it's important to mention I have dyslexia. I have always found reading and spelling difficult. When I was a child I frequently spelled my name as Toanne instead of Joanne. I'm getting better at not letting dyslexia get the better of me.
Shop Jo's products here >
Thousands of young people like Jo have been empowered with the skills and self-belief to turn their ideas into reality, thanks to the amazing support of Delta Air Lines. Over the past three years Delta Air Lines have gone above and beyond to take our partnership to the next level and drive new projects to change thousands of young lives. One of these fantastic projects is supporting young entrepreneurs stock their items on our Tomorrow’s Store platform and on behalf of the young businesses we work with, we are enormously grateful for Delta Air Lines’ fantastic support. Read more about our partnership here.